I'm working on a position for Danville, VA. It's forty minutes north of Greensboro and 90 minutes away from Raleigh-Durham. But it's awesome.
This is a retained search, and I'm really trying to manage this correctly. What I'm looking for is a digital native that has product marketing experience pushing products through stores, a dream of branding a product nationally, and a whole lot of smarts and energy. And you have to live or commute to Danville every day.
How to Apply:
Send a resume to me or connect to me through social.
AllergEase is a natural allergy supplement in the form of a throat lozenge. Developed by the entrepreneurial founder in 2012, the company reached 1MM in sales in its first year, and is currently available at retail stores across the country (including Walgreens and CVS) as well as direct for sale from the company website. The CEO needs a social media strategist/marketer to drive brand equity to consumers through the use of digital and traditional media channels. Whats needed is a savvy marketer with experience in social media branding, as well as a hard worker who recognizes theyre in a start-up role that requires execution as well as ideas. (Facebook, Twitter, Pinterest, Blogging, Content Creation, Content Distribution, etc...)
Social medias role is to drive awareness, manage online expectations, and magnify all marketing programs and PR events for the company. A successful strategy will integrate tightly with outsourced PR and Marketing firms, developing a two-way communication system to improve results through information, metrics, and creative execution. A budget is in place to assist the marketer, but budget authority is still run through CEO and CFO.
Onsite each day, working on a strategic level with the CEO, and on a tactical level with remote partners globally. As the company grows, leadership and direction to the salesforce will be crucial to maintaining a commanding social media presence.
Chemistry with CEO. Office partner, not a desktop drone.
Experience in the consumer products industry
Experience working remotely with marketing, pr, and technology
Detailed and organized.
Risk-taker, but only if hard-working and willing to learn from mistakes
Ability to stand up for best ideas
Social media tinkerer
Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all AllergEase brands and products
Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
Explore and identify ways to integrate social media into business strategies and marketing campaigns
Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
Develop, maintain, and market AllergEase blog
Create monthly AllergEase newsletter and manage distribution
Create AllergEase loyalty program and execute the implementation/integration into our site and systems
Must be willing to work out of our office in Danville, VA
Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums, etc…)
Experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
Excellent written and verbal communication skills
Ability to work independently and as a member of a team
Ability to work effectively under deadlines and juggle several assignments simultaneously
Salary plus equity position.
Why This Is A Great Opportunity
If you've read this far, and you're interested, make sure you send me a hashtag #smheadhunter in your communication to me. Consider it a filter that you've passed. Here's the thing - if you're involved in the startup community, you know it's a crap shoot. But this isn't a crap shoot. It's a product that already has distribution. It's already growing, and is on target to hit 2 MM in sales this year (which means your equity has value from day one). What I don't need is a whiny work/balance agency burnout who will ride the product to success and then quit because Danville is in rural Virginia and not as cool as Austin or DC or San Francisco. If you're rather be poor in a big city than have a success under your belt that gives you the money and freedom to pursue your personal dream in a few years, you won't make it past my personal filter. This is a great opportunity with a successful company. You'd technically be employee #4, but working in a team that is already over 20 people. If you can suck it up and move to rural Virginia, you can be a rockstar. I'd do it myself if I didn't have a mortage and kids and was 10 years younger. How's that for a recommendation?
If this isn't the job for you, but you like the no-nonsense approach, feel free to connect with me on LinkedIn through the email listed on the sidebar.